well off the beathen path

As independent innkeepers, marketing hotel property online and off line is now equally important. Gone are the days when you could run a small advertisement in the local newspaper and hope travelers see it. Now a full menu of advertising campaigns is necessary to even survive. A professional looking web site about your lodge with great photos, a map and current room rates, is a must in todays competitive market. hotel advertisement ON LINE - First you need to understand your cyber market, the folks that are surfing the web looking for a place to stay next weekend. Most are on the web daily, many for well over a decade and they expect web site to work properly. Amazing looking photographs to illustrate just how unique your property is just the start. They expect all links, emails, forms or PDF downloads to work correctly, all seasonal pages to be updated a few times per year, and they expect to be able to gather recreation and tourist information on your local California region