Online marketing is another step, after your web site is updated and ready to get some attention. Title tags, different on every single page is the best way to establish organic search results. When you want to get more exposure, you could contact local travel-related businesses and ask to trade links. They can provide your lodge with a free listing and a link, and you find a spot on your web site for their service. Many create 'links' or resource pages on their web site, just for this purpose.
Resorts and Campgrounds too. Make sure you business is properly featured with correct accommodations and amenities. As an innkeeper you should respond to negative reviews in a tactful manner, as potential customers will be reading to see how flexible and courteous you are.
Hotel and popular travel sites like TripAdvisor, Travelocity, Expedia, HotWire can be good places to list your property, but be warned of commission structure and fees.
Total Escape has been 'on the web' promoting the outdoors and back road destinations in California for over 15 years, and we have the local content and the repeat traffic to keep on top of the game. Our California Lodging is the second most visited page on the site, and your inn might already be listed. We offer annual ads for California hotels, budget motels, hostels, mountain lodges, cabin rentals and vacation homes, all at dirt cheap rates!